1) What was the biggest surprise for you in the reading? In
other words, what did you read that stood out the most as different from your
expectations?
The biggest surprise in the reading came about with the
introduction of functional perspectives and seeing how everything had a
connection. To be honest, I expected the same old company line of making a want
look like a need in a person’s life. Instead, I am treated to an in-depth
explanation on how to create alternatives to satisfy a need and put money in my
pocket so to speak.
2) Identify at least one part of the reading that was
confusing to you.
One part of the reading which brought on a brief bout of
confusion was the creative exercise as it is something that is so foreign to my
own way of thinking about things. A new methodology based solely on brain
hemispheres is in reality, something that contrasts my own established methodology
for creativity. I simply just write the solutions based on economic and
political feasibility.
3) If you were able to ask two questions to the author, what
would you ask? Why?
I would ask the author why they listed those idea killers in
particular. The reason is because they all seem to be said by other people
while many ideas are actually killed by their own creators via laziness or
amount of work needed to be put into it. My other question to the author would
be why they put some many examples in the creative process aside from those
needed to better understand the explanation. Too many examples might create a
process in people’s minds that revolves around the examples in the book.
4) Was there anything you think the author was wrong about?
Where do you disagree with what she or he said? How?
I think the author was completely wrong about the idea that
Left and Right hemispheres of the brain are so different and only the corpus
callosum connects them. Truth is they actually both have elements of one
another thus, Right side in theory could help facilitate left-side ideas and
vice-versa as such is human physiology.
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