Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I am a political science major at the University of Florida and my skills lie in understanding politics. My experiences have been primarily in the realm of academia since I have not had a proper job in this current point in my life. My business concept I see it as a good way to educate people and get them more involved in politics thus involving myself more in this field that I love.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).  

I am offering customers the opportunity to see candidates for what they really are instead, of the hype or defamation expressed by a clearly biased mainstream media. This will be conducted through an application that will put facts about candidates, their voting history, and where they truly lie on the political spectrum. People are woefully uninformed about the going-ons of politics and find themselves trusting a clearly biased source.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering this product to the general populace since they are quite frankly upset with their current lot and are expressing it by going to candidates offering radical versions of reform. Demographic much of the populace expressing this sentiment is young and have no actual idea of how politics works. All my customers in general know how to use an application on a smartphone and have a basic idea of how elections work.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

They care because this app will help choose the government that they have placed over themselves. Value cannot be of the higher quality except of that of the necessary items for survival. Customers will pay for my product via a subscription on my application of a single dollar a year. Another avenue of profit is through ads that will be placed in the app, non-political of course.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

My core competencies are working hard, slightly underestimating how things will turn out and being stubborn. What sets me apart from everyone else is the fact that I will not give up even if I have failed, I will analyze and reform my process until success is reached. I also am skilled in analyzing politics as well as lacking any noticeable bias as I distance myself from politics.

In conclusion, all of the factors I have listed align themselves quite well. This has the end result of making it much easier to have a successful idea with every aspect in sync. To be perfectly honest, the only area of concern for me is the profit mechanism as I am still undecided on how to charge for the app and which would be the most efficient way to gain revenue.