This week I was asked to interview five random people that I
have never met before in my life, as such I made contact with a friend of mine
to interview brothers at the Delta Upsilon fraternity. I asked them regarding
what I saw as a possible opportunity in the local food industry. The unmet need
I saw was that of an alternative restaurant to the Greek, Fast Food and house
food served at Fraternity houses. College students as a whole usually eat pretty
cheap or try to eat food at the best value to stretch their dollar.
The Questions I wrote illustrate some of these ideas:
What food do you usually eat?
Where do you eat it?
Why do you eat it?
If an alternative existed would you eat there?
What makes you want to come back to a restaurant?
Interviews are posted below:
https://youtu.be/zXOJKriyAdo
https://youtu.be/rEJNNnkvI4k (Interview 2 and 3)
https://youtu.be/TmiRK9OQRLA
https://youtu.be/NUA8Sww3u2E
https://youtu.be/TmiRK9OQRLA
https://youtu.be/NUA8Sww3u2E
I think this opportunity has some potential yet, not that
much as much of the existing market has already been saturated and has a stable
client base. Interviewing customers teaches you to be on your game to not
stutter or lose your train of thought, which looks unprofessional. I need to
improve upon my interviewing skills to better relate to possible customers.
5 comments:
This was a very interesting opportunity to interview potential customers! I am in a fraternity also and I can attest that at time the meal options can get a bit tough. Although, there are a lot of fraternity and sorority catering companies that are used so I agree that the market is very filled in this category of opportunities. Also, we had similar criteria with asking them the general questions, such as if they would like our opportunity and what they do before we present our opportunity to them. In all, great idea to ask others about potential opportunities as well as getting feedback from potential customers! If you have a chance, come check out my blog post:
http://ent3003mt.blogspot.com/2016/01/customer-interviews-no-1.html
Hey Michael,
Great post I think this is a great idea and definitely a great idea if executed. Your survey questions were to the point witch is great because you are getting a true feel of what your potential customer would like. For me I like to have several dining options at my finger tip. best of luck
Please chheck out my post at http://politicalhopper.blogspot.com/2016/01/customer-interview-no-1.html
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