The Amazon Whispherer

Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.

The revenue driver that is currently in my business concept works through data mining. People will add information about themselves in their profile as it will connect with Facebook and allow for them to look at local and state elections. This interest will be on certain issues will be noted and sold to a third-party as a form of product research for their campaigns.

Describe what kind of product offering you believe should be next. What's the next thing your customers want?

The product that should come next is a national electoral version of what we are planning to create with our local version. Everyone wants to see who will be the President of the United States as that is the highest office in the land. If we get to that point, then another leap we could do is international elections like in Canada or the UK.

Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

This next thing will enhance our existing product offering since people will see that we think big in terms of politics and are willing to expand to meet their massive demand to enter a bigger market. This will improve user experience as it can apply to users throughout the United States. Customer loyalty will greatly improve as they know that new products are being constantly produced for their every political need.

Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

Since my product is an app, I went to the Google Play Store instead. What I found was a product called US Politics News. It is an unbiased political app that allows the person to choose the information they want from Capitol Hill. Also includes a YouTube channel as well as the guarantee that no story will be recycled.

What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

The customer reviews for the product are generally positive with some notable exceptions including people upset about advertising being a part of the application itself. Concerns of bias were also brought up as a result of editorial bias. People like how in the stories and data that they do provide is quite unbiased and free of a lot of rhetoric.

Describe what design/usability changes you'd make to the product.

I would change the design to make much more social and easy to use. The overall app looks quite crude since it is only designed to deliver information as opposed to make that information appealing to the populace at large. I would also decide to scale it down so people do not have the same complaints as local elections are nowhere nearly as biased, just lack information.

Describe why you think this product would make a good addition to your current product/service offering.

I think this product would make a good addition to our current lineup as it would introduce us to many politically minded people that don’t have time for minor elections. These people just don’t care about local politics all that much due to the sheer lack of information despite having near the same effect on their lives as state and national elections. It also gives us a good base to build on for an ever-bigger political project.